Clik here to view.
Reimagining marketing: Brand building in the digital age
The digital elephant in the room... Image credit: Jan Mik © – [[www.123rf.com 123RF.com]]</span>What does the time-sapped, permanently distracted digital consumer want from your advertising? It's...
View ArticleClik here to view.
Ignore the differences at your peril: Millennials versus Afrilennials
Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the...
View ArticleClik here to view.
#Trending: The rise of consumer resilience
© Vadim Georgiev via [[www.123RF.com 123RF]]</span>How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers,...
View ArticleClik here to view.
#MeettheMarketer: Are business consultancies the ad agencies of the future?
Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), believes that Accenture Interactive is building the "agency of the...
View ArticleClik here to view.
Dramatic rise of African consumer power driving development
©diego cervo via [[www.123RF.com 123RF]]</span>Infrastructure investments are transforming and accelerating economic and social opportunities for millions of people across Africa, driven by the...
View ArticleClik here to view.
Brand Science joins Brand Union to form new market offer
Managing director of Brand Union Africa, Mathew Weiss and Doug de Villiers, CEO of Brand Science.</span>Doug de Villiers, currently CEO of Brand Science, and his team will join Brand Union to...
View ArticleClik here to view.
How Africa can benefit more from the internet economy
© faithie via [[www.123RF.com 123RF]]</span>ADDIS ABABA, Ethiopia - New Internet Society report highlights how Africa can benefit more from the internet economy: Secure, trusted internet is...
View ArticleClik here to view.
#AfricaAchiever: Expansion plans into Africa for 99c
Natasha Omokhodion-Banda</span>Natasha Omokhodion-Banda is the new managing director of the Lusaka, Zambia, office of Ninety9cents (99c), responsible for growing the agency further into Africa....
View ArticleClik here to view.
The media's role in promoting inclusive growth in Africa
Recessions, geopolitical uncertainty and natural disasters - these are some of the scenarios the global community has faced in recent times. Economies have suffered the consequences thereof.
View ArticleClik here to view.
Bloomberg's 50 most influential in 2017 includes one African
Alika Dangote featured on the Nasdaq billboard in New York.</span>Nigerian business tycoon Aliko Dangote was the only African that made Bloomberg news media's annual global list of the 50 most...
View ArticleClik here to view.
Clickatell awarded for 3 billion SMSs across Africa
© feelart via [[www.123RF.com 123RF]]</span>Over the last 12 months, Clickatell has delivered almost 3 billion messages across the African continent, achieving a 42% year-on-year growth - far...
View ArticleClik here to view.
Inclusive growth needed for Africa to achieve sustained growth
© Viktor Prymachenko via [[www.123RF.com 123RF]]</span>African presidents reached a strong consensus to focus on regional integration, inclusive growth and youth empowerment in order to achieve...
View ArticleClik here to view.
Quality content is key to advertising success irrespective of reading platform
© Lukas - [[www.pexels.com Pexels]].</span>While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as...
View ArticleClik here to view.
Marketing platform for PIDA Week to boost projects
Swakopmund. © Vadim Nefedov via [[www.123RF.com 123RF]]</span>Namibia is hosting infrastructure development in Africa week. The main objective of the Programme for Infrastructure Development in...
View ArticleClik here to view.
A visa-free Africa still faces hurdles
© Natchapon Nilsonti via [[www.123RF.com 123RF]]</span>Would an Africa in which Africans require no visas to travel boost prospects for intracontinental trade? The African Union (AU) and many of...
View ArticleClik here to view.
The African Union's agenda for 2018 on the continent
Moussa Faki Mahamat, chairperson of the African Union Commission.</span>ADDIS ABABA, Ethiopia - A New Year message from the chairperson of the African Union Commission (AUC), Moussa Faki Mahamat,...
View ArticleClik here to view.
Egypt wants a key role in driving regional integration in Africa
Africa 2017, Egypt.</span>SHARM EL SHEIKH, Egypt - Egyptian President Abdel Fattah Al Sisi reiterated his intent on bringing Africa closer together at Africa 2017 Forum, held last month, both...
View ArticleClik here to view.
Predictions for 2018: What the investors said
© nopporn suntornpasert via [[www.123RF.com 123RF]]</span>We're into a new year, and it's time to get to work. But what does 2018 have in store for us? Disrupt Africa asked investors from around...
View ArticleClik here to view.
#MeTourism: The hidden costs of selfie tourism
©Olena Kachmar via [[www.123RF.com 123RF]]</span>Technology has changed the way we travel. Smartphones, travellers' comments and photos, search engines and algorithms can all inspire and empower...
View ArticleClik here to view.
12 African startups to watch in 2018
©Gloria Rosazza via [[www.123RF.com 123RF]]</span>Each year the Disrupt Africa team is lucky enough to meet with hundreds of innovative tech startups from across the continent, solving local...
View Article
